Chief Executive Officer
Peter started his career in the wine industry nearly 20 years ago, and has a passion for developing market share for premium and luxury wine brands. Mr. Baedeker previously served as President of a major wine and spirits distribution company in California, where he worked with the board on a restructuring of the business and implemented new strategies for the distributor’s sales teams in all channels, led new supplier acquisitions, streamlined operations and improved company profitability. Subsequently, Peter served as Managing Director of International Business for a major California winery. In this role Peter helped diversify the winery’s supply base into Europe and expand the winery’s proprietary import portfolio. Peter has extensive experience with wineries and producers in Europe, as well as extensive executive managerial experience in sales & marketing, distribution, operations and finance in the U.S. wine industry. This experience has helped Curious Cork expand into a national importer in the U.S. within just two years. Peter holds a Bachelor of Arts degree with Honors from Tulane University, a course certificate in Managerial Accounting from UC Berkeley, and is a Certified Wine Educator with the American Society of Wine Educators.